below the line (btl) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards.
hub believes adopting btl as a means to reach out their target consumers is when they want to engage the consumer in a look and feel experience with their product. it could also involve product demos and samplings at busy places like malls and market places or moving hoardings with the ad of the product.